Online surveys are different from traditional paper and pencil surveys. Some of those differences are valuable – online surveys can reach more people and are easier to fill out, reducing dropout rate. But some of the differences do represent challenges that you can only overcome with proper online survey best practices. When developing an online survey:
Online survey questionnaires are valuable tools for learning more about customer satisfaction, loyalty, and more. Make sure that you follow these best practices, and strongly consider working with SurveyMethods where you’ll also receive access to our complete online survey library and numerous tools to ensure collecting data is simple and easy. Sign up today for your account.
Customize: You always want those taking your survey to feel like they know you. Try to avoid dry, boring surveys that use only a template. Make sure that you’re customizing your online survey questionnaire to represent your business, so that survey takers feel they’re answering something you created.
Grab Attention: People have shorter attention spans on the web. So you will also need to make sure you’re grabbing their attention early, whether that’s with an incentive or more engaging initial copy that tells them why their responses are so important.
Shorten: Make sure that you’re not creating an overly long survey. Ask yourself if each question matters before you place it in the survey.
that are too long often turn off potential responders.
Introduce Logic: Skip logic skips questions when the respondent has answered a question in a particular way. For example, if you ask "would you recommend our services to others?" and the respondent clicks "yes", you do not want the next question to be "Why wouldn’t you recommend us?" That wouldn’t make sense. Skip logic skips those questions automatically so that gathering data is easier.
Input Data: Online surveys, especially those with SurveyMethods, can be plugged in with data that can potentially make tracking each user much easier. Strongly consider inputting data whenever you can to reduce the load on the respondent and get better data for analysis.